Case study
Höfer Chemie
Specialty chemicals manufacturer with eCommerce sales model
Industry:
Chemicals, Retail & E-Commerce
Region:
Europe
Business Models:
E-Commerce
Contributed Competencies:
B2B, Conversion rate optimization, D2C, Market research, Online marketing, Pricing strategy, Software development, Team recruiting, UX/UI design
Success Factors:
Combination of strategic analysis and operational and technical implementation, Customer and market understanding, eCommerce expertise
Introduction
One of the largest PE-funded online stores for specialty chemical products in the B2C market in Germany wants to generate growth through marketing and sales adjustments and improve its strategic and organizational positioning for the future. Sales are to be increased by optimizing the existing online store, marketing channels and prices. In addition, a relaunch of the online store was planned.
There were several challenges before working with DevelopX
- Team too small with too little capacity (head monopolies) to drive forward, test and refine innovations
- No focus on reactivating existing customers to date
- Strong focus on DACH market, little activity in other European markets
- Lack of a structural approach to monitoring and adjusting market prices
DevelopX Solution
Start of a long-term collaboration to continuously optimize the client’s business, always focused on the biggest value levers at hand. Permanent support from a small generalist core team, which brings in experts from the DevelopX Group on a workstream basis to successfully establish the respective value levers.
Our approach
Launch of measures to quickly increase sales along the customer journey
Establishment of structural value levers
Our Results
Before joining DevelopX in 2021, Armin spent more than 10 years as a manager/principal at the top strategy consultancies Bain & Company and the Boston Consulting Group (BCG), advising corporations, mid-sized companies and private equity funds on strategic issues and the operational implementation of measures. Armin also looks back on more than five years as Managing Director at Germany’s largest comparison portal CHECK24, where he successfully managed and scaled the property insurance division as well as the insurance center.
Armin holds a PhD from LMU Munich in Capital Markets Research, a Master of Business Research, a Diploma in Business Administration from LMU Munich and a degree from the startup and entrepreneurship school CDTM (Center for Digital Technology and Management) from LMU and TU Munich.
At DevelopX, Armin focuses on optimizing customer-related processes and digital customer journeys. He focuses on the Insurance & InsurTech and Banking & Fintech industries.
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