Digital sales platform for enerix
The Request
enerix was looking for an innovative digital solution to rethink customer acquisition and optimize the sales process: faster, more targeted, and more scalable. The previous analog sales process was no longer competitive: too inefficient, too opaque, too error-prone.
The goal was to develop an innovative digital solution that generates qualified customer inquiries, reduces sales expenses for regional franchise partners, and at the same time creates the technological basis for future energy management offerings.
Our Solution
Together with enerix, we designed and developed an interactive web application that replaces traditional contact forms with a data-driven, user-centered process. The digital energy consultant automatically qualifies prospective customers and systematically directs them to the appropriate regional franchise partner. At the same time, the technological basis for the integration of future value-added services such as consumption control, dynamic electricity tariffs, and the connection of hardware solutions was laid.
Background
enerix is one of Germany’s leading providers of photovoltaics, electricity storage systems, heat pumps, and EV charging stations. Its business model is based on a decentralized franchise system with regional partners throughout Germany and central control. Until now, initial contact between enerix and its customers has been purely analog. This media discontinuity has led to declining conversion rates and high manual effort in an increasingly digital market. The digital platform marks a strategic turning point toward greater efficiency, scalability, and competitiveness.
The Challenge
The project addressed several strategic conflicts: How can a complex, regionally differentiated sales network be digitized without losing local proximity and support? How can the technology generate added value in the short term for example, through more qualified leads and also serve as an infrastructure for new business models in the long term? Technologically, the solution had to be open, scalable, and integrable, and organizationally compatible with over 100 regional franchise partners with specific requirements.
What we did:
User-centered lead qualification:
The new web application replaces static forms with a dynamic, interactive user experience. Prospective customers answer structured questions about their property, consumption, and technical equipment, upload photos, receive tailored product recommendations for sustainable energy supply, and are then connected directly to the appropriate regional franchise partner.
Technological basis for digital services:
The platform was designed with future use cases in mind. It has a modular structure, is API-ready, and thus forms the technological basis for the integration of future value-added services, in particular the connection of hardware components and dynamic electricity tariffs (including via EPEX SPOT).
Validation with end customers:
Key functionalities were tested in an iterative process with potential users. The result: high usability and a clear focus on data quality and deal closure.
Pilot and go-to-market:
After six months of development, the platform was tested in selected regions and presented to all regional franchise partners at the enerix Partner Day. The Germany-wide rollout began immediately afterwards.
What we delivered:
Efficient lead platform with proven impact:
The application generates significantly more qualified inquiries, reduces sales efforts in the regional partner network, and enables a modern, digital customer approach that is intuitive, high-performing, and scalable.
Scalable infrastructure for the energy ecosystem:
The solution is not only a sales tool, but also the technological basis for future energy management products – from real-time monitoring of photovoltaics, electricity storage systems, heat pumps, and wall boxes to consumption optimization for private homes and upselling of value-added services.
Rollout-ready system in a franchise context:
The platform is designed so that all regional franchise partners, regardless of their IT maturity, can benefit immediately with predictable costs and a direct return on investment.
Value Created
• Interactive web application with measurable ROI
• Technologically prepared connection to electricity markets and smart hardware
• System architecture designed for modular expandability
• Differentiated customer journey with clear conversion increase
• High acceptance in the partner network thanks to efficient sales processes
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