UZE Mobility application

UZE is a marketing technology startup providing an AI-driven marketplace for mobile digital outdoor advertising. The system is based on complex AI that combines information from geo-targeting, IOT, micro-targeting and even traffic and weather to help their customers get the most value from their ads. We wanted to create a user-friendly interface for advanced mobile advertising. The main problem arose from UZE’s main advantage: their AI-driven software is complex and offers enormous possibilities, but how to pack all this potential into a user interface that a normal person understands and is easy to use? It was also challenging but crucial for our team to understand UZE’s somewhat complicated business model, which is an innovative mix of a modern marketplace and traditional outdoor advertising. An additional challenge for any startup is the dynamic and ever-changing nature of its business – this required us to be agile and able to accommodate future updates. We delivered the new interface in 1.5 months and under budget, in time for an investor presentation, which enabled the client to secure €7.2 million in funding.